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This Can't Be Good

Discussion in 'Stuff' started by SneakyDave, Feb 6, 2015.

  1. SneakyDave

    SneakyDave Solid Mean
    Staff Member

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    If you use the great Ad Block Plus add-on in your browser, the company that makes it just struck a deal with the largest advertisers to NOT block their ads. WTF?

    Google, Amazon and Microsoft strike deals to bypass Adblock Plus software

    Since its initial release back in 2006, Adblock Plus has been downloaded over 300 million times, with 50 million users utilising the plugin every month. Recently criticised for its detrimental impact on the advertising industry, the content-filtering software can be added to a number of web browsers to block adverts - including pop ups, videos and banner ads - from appearing on a user's screen.

    However, this week has seen several major companies including Google, Amazon and Microsoft strike a deal with Eyeo - the developers behind the popular software - which will allow adverts to bypass the plugin's filtering system and be displayed on their websites.
    Adblock Plus has operated an 'Acceptable Ads' policy for a number of years, which allows certain advertisements to appear through their filter providing they don't disrupt or distort the page's original intended content. Advertisers are invited to apply to Adblock to have their promotional content 'whitelisted,' and although only around 9.5% of applications have been deemed acceptable, this privilege is usually offered to smaller companies free of charge.
    For huge brands like Google et al, though, a potentially huge fee will be paid for this special service, with the Financial Times reporting that Adblock Plus stand to earn as much as 30% of the revenue made from each site's unblocked ads.
    It's thought that these major companies will still need to adhere to the same strict advertising regulations in order to bypass Adblock's filters, and although it remains to be seen whether their financial investment will result in any further special treatment, these deals would suggest that some of the biggest names in the online advertising market have growing concerns about the increasing popularity of ad-blocking software.​

    http://clicktapmedia.blogspot.co.uk/2015/02/google-amazon-and-microsoft-strike.html
     
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